AAA TRAVEL AGENCY

When you were a kid, traveling meant sitting in the back seat with your sister, punching each other every five minutes, screaming, "Are we there yet?" and looking for the elusive Alaska in the license plate game.

But when you're an adult, family vacations are a little more complicated. There are flights to book, hotel reservations to make, rental cars to pick up and suitcases to pack. It's almost enough to make you go to work instead.

That's when AAA comes to the rescue. It will help you with the nitty-gritty details of traveler's checks, reservations, maps and even amusement park tickets. If you're driving, AAA experts will plot your course for you and point out potentially sticky traffic delays. And if you burst a tire, they've always got that handy road service benefit, too. Now if they'd only open up a suitcase-packing division.

Runners-up: Carlson Wagonlit, World Ventures