KRISPY KREME

The Krispy Kreme Web site (www.krispykreme.com) calls it "Doughnut Theater." Every doughnut shop has a window at which customers can watch those glazed beauties come rolling out hot and fresh (4,000-to-10,000 dozen per day). A hot Krispy Kreme doughnut just melts away in the mouth – like a sweet dream at the moment of awakening.

Runners-up: Dunkin' Donuts and Richy Kreme