U.S. CELLULAR

Whoever it was that said "talk is cheap" must have been talking about U.S. Cellular. They'll let you talk until you're ready to drop.

And you won't have to do your chatting at the speed of a tobacco auctioneer either.

U.S. Cellular offers a variety of monthly plans, from as low as 125 minutes to as many as 3,600. They'll also get you outfitted with the phone of your choice. And they offer plenty of features, from call waiting and call forwarding to voicemail and mobile messaging. And if you have a small business, they'll help you go wireless at a price that's within your budget.

At U.S. Cellular they'll walk the talk. All you have to do is talk the talk.

Runners-up: Cingular and Verizon