LENSCRAFTERS

Wearing glasses used to mean you were a big dork. You got called "four eyes," football players and cheerleaders would laugh at you, and no one would date you. It was a big mess.

Then something happened and wearing glasses was OK. Maybe it was the steady realization that Clark Kent wore glasses, and he was cool. Well, as Superman anyway. Then again, it could have been Lenscrafters.

Lenscrafters has a wide assortment of frames and lenses and a knowledgeable staff that knows how to help you. You'll get help picking out the frames and lenses that suit your personality and lifestyle. There also are plenty of accessories, including eyeglass cases, cleaning cloths and sun clip-ons.

Also, Lenscrafters works with Lions Club International to collect and recycle used eyeglasses for underprivileged people in both the United States and abroad. Plus, it has that fun "in about an hour" slogan.

Lenscrafters has just what it takes to make you cool again.

Runners-up: Clancy Optical and Pearle Vision