PROFFITT'S

* Proffitt's has been keeping the women of East Tennessee in high fashion since 1919 -- a transition year for fashion that saw the tight-corseted Gibson Girl look on the way out, and the looser styles preferred by the suffragettes catching on.

Today's woman needs a variety of looks to go along with her many roles -- careerist, mother, athlete, politician, party gal ... .

And she can dress like all those women at Proffitt's.

With its name brands and exclusive collections, Proffitt's has kept up with the times ... and with women.

Runners-up (Best Women's Wear, Traditional): Dillard's and JCPenney